Burt Rigid Box, Inc.

January 26, 2010 – Burt Rigid Box, Inc. is pleased to announce its alliance with esteemed industry leader Plaza Packaging. Beginning today, business for the two companies will be conducted through Burt Rigid Box in Oneonta, NY and Burt’s Manhattan sales office. Plaza will cease manufacturing at its Bronx facility on March 15th, 2010.

The Plaza-Burt partnership continues Burt’s long tradition of service to the cosmetics industry, and brings together two companies dedicated to excellence and integrity. Burt looks forward to deepening its relationship with Plaza’s customers while delivering the highest-quality rigid boxes to all of its clients.

December, 2009

Burt's Box of the Year:
Stephanie Meyer's 4-book
"Twilight" Slipcase

This holiday season, readers around the world will devour author Stephanie Meyer's hit fiction series, Twilight. The hugely-successful vampire books have generated millions of swooning fans, a cottage industry of vampire-related items, and a movie franchise (Breaking Dawn, the second film in the series, was released on November 20th).

For Burt, the 4-book Twilight slipcase has been the hot box of the year, even landing on Oprah. Watch the media-mogul give away our slipcase to her audience and 600 students! Twilight Give-Away on Oprah (at 7:15).

Burt partnered with Buffalo-based printer Boncraft to create this glossy slipcase, retailing at $53.95 at Barnes & Noble. With a bright red interior and bold graphics to match the books, the set is as memorable as Vampire Edward and his love Bella.

Sometimes, creative teamwork is all that's needed to get to the Hall of Fame. This newsletter, Burt's Box of the Moment is an easel-style box covered and lined in luxurious black-nubba paper and leaf-stamped with gold foil. Based on a vintage Burt design, the box was created specially for the Basketball Hall of Fame's annual induction ceremony September 12th, 2009, featuring inductees Michael Jordan, David Robinson, Jerry Sloan, John Stockton, Harriet Stringer, and others. The Ceremony also marked the Hall's 50th Anniversary.

To display two commemorative lapel pins in a special anniversary gift set, Burt's creative team proposed a modification to a vintage box design. The set was presented tableside during a lavish dinner for several thousand financial supporters and honored attendees at The Mohegan Sun Casino in Connecticut.

Earlier the same day, another unique box was distributed at an exclusive celebrity golf event at the Sun's private resort. To provide a memorable gift, Burt established a partnership with a Connecticut company, Planit Golf, to fill its boxes with three, custom-blended & handmade Dominican cigars. This personalized keepsake featured a removable flocked insert and was fulfilled by Burt. The same weekend, a third version of the rich-looking gift-set was sold as a collector's item on QVC.

Former Hall of Famers, high-profile coaches, nationally-known corporate sponsors, and invited guests cheered the box set, and the Hall of Fame and Induction co-sponsor Mohegan Sun Casino were thrilled with Burt's ingenuity and resourcefulness. The Hall of Fame box will certainly take its place in our company's own "Conference Room of Fame."

Taking a Secondary Look: Cartons & Boxes
Companies are trending toward greener, more ornate
alternatives

Joanna Cosgrove, Online Editor
Secondary packaging in the form of cartons and boxes often provides consumers with their first impression of a product or brand. In the beauty, personal care and fragrance segment, the spotlight on boxes is even brighter as companies look to make the most of the medium to generate the biggest buzz on‐shelf and at department store counters.

“The boxes used for today’s high‐end personal care, cosmetic and fragrance products are increasingly unique and brand‐driven,” says Andy Barra of Oneonta NY‐based Burt Rigid Box, a company that’s been making paperboard boxes, slipcases and cans since 1886.“Companies strive to create highly recognizable brand identities, and rely heavily on select materials and chic graphics in order to ‘wow’ the consumer at each new release. All too often, this approach overlooks the possibilities afforded by truly unique structural packaging. In turn, the trend away from interesting secondary packaging eliminates a value‐added component that can substantially aid point‐of‐sale decisions.”
click here to read more.

Paperboard Packaging Council Welcomes Burt Rigid Box, Inc.
Oneonta, N.Y. - Based Company Joins PPC as a Principal Member

Burt Rigid Box, Inc. of Oneonta, N.Y., has joined the Paperboard Packaging Council (PPC) as a principal member.

“Burt is embarking on a new chapter of innovation and market outreach that is best supported by strong industry connections and communication,” said Laura Hurd, Burt marketing executive/owner. We look forward to building and maintaining close relationships with our counterparts in the folding carton business, who we hope may serve as strategic partners in today’s difficult climate. If ever there was a time to work together through organizations like PPC, the time is now.” click here to read more.

Burt Box of the Moment
Round Box for Cosmetics Industry Event

Every year, the cosmetics industry's major trade association, CIBS, (Cosmetics Industry Buyers and Sellers) hosts Ladies Day, a large seated lunch.  All participants take home a gift package of free goodies from the industry, including lipsticks, face powders, and other beauty items. This year, Burt donated 1,550 round boxes to contain the give-aways, drawing rave reviews from recipients.

A striking black box branded with the CIBS logo and event information, the 12" round reflects the French theme of the 2009 lunch with its pink foil piping and tone-on-tone stripe. A decorative woven cord evokes a classic hat box, and the heavy board and lined head create a package that is strong, durable and elegant.  Have an industry event coming up? Consider a round box for the ultimate in keepsake chic!