Shorewood Packaging and Burt Rigid Box, Inc.
Form Manufacturing Alliance ONEONTA, New York -- November 22, 2010 -- Shorewood Packaging, a business of International Paper, and Burt Rigid Box, Inc., are pleased to announce that they have joined forces in rigid box production. Under their agreement, Burt Rigid Box will manufacture rigid boxes for Shorewood Packaging’s customers at its Oneonta, N.Y., facility, while Shorewood’s sales and creative teams will continue to provide exceptional service to their clients. “Both Shorewood Packaging and Burt Rigid Box have a long standing heritage of delivering innovation, creative design and quality packaging to their respective customers,” said Mike Ukropina, President, Shorewood Packaging. “By aligning together, we will be able to offer the best of both companies to our customers.” “We are proud to form this dynamic alliance with Shorewood Packaging,” said Ron Blaird, Vice President, Burt Rigid Box. “We look forward to supporting Shorewood’s excellent sales team and their clients with the full resources of our company.” In addition to working with Shorewood Packaging through this new agreement, Burt Rigid Box will maintain its own sales force and continue to provide its existing customers with high quality rigid box packaging. Rigid box equipment acquired in the deal will be transferred from Shorewood’s Thorofare, N.J., facility to Burt’s plant in Oneonta, N.Y. over the next few weeks. Burt Rigid Box, Inc. manufactures rigid set-up boxes for the cosmetics, confectionery, publishing, promotional, tobacco, and other industries. With an emphasis on understanding the brand identity of its customers, Burt provides exceptional customer service and quality through innovative production approaches. Burt maintains a manufacturing facility in New York State, as well as printing and production capability in China. Both locations offer specialty round and oval boxes as well as rectangles, slipcases, drums, and fulfillment services. For more information about Burt, visit www.burtbox.com. Shorewood Packaging, a business of International Paper, is a leading value-added provider of high- quality creative, printing, packaging and retail display products that help customers enhance their brands in the global marketplace. Shorewood serves a diverse range of customers in the home entertainment and tobacco industries, in addition to healthcare, cosmetics & fragrances, candy & confectionary, beverage, distilled spirits, sporting goods and private label customers in the consumer products industry. Shorewood Packaging is a business of International Paper and has multiple manufacturing facilities in North America, Europe and Asia. To learn more about Shorewood and its products and services, visit shorewoodpackaging.com. |
Burt Rigid Box, Inc. is pleased to announce its alliance with
esteemed industry leader Plaza Packaging January 26, 2010 – Burt Rigid Box, Inc. is pleased to announce its alliance with esteemed industry leader Plaza Packaging. Beginning today, business for the two companies will be conducted through Burt Rigid Box in Oneonta, NY and Burt’s Manhattan sales office. Plaza will cease manufacturing at its Bronx facility on March 15th, 2010. The Plaza-Burt partnership continues Burt’s long tradition of service to the cosmetics industry, and brings together two companies dedicated to excellence and integrity. Burt looks forward to deepening its relationship with Plaza’s customers while delivering the highest-quality rigid boxes to all of its clients. |
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December, 2009 This holiday season, readers around the world will devour author Stephanie Meyer's hit fiction series, Twilight. The hugely-successful vampire books have generated millions of swooning fans, a cottage industry of vampire-related items, and a movie franchise (Breaking Dawn, the second film in the series, was released on November 20th). For Burt, the 4-book Twilight slipcase has been the hot box of the year, even landing on Oprah. Watch the media-mogul give away our slipcase to her audience and 600 students! Twilight Give-Away on Oprah (at 7:15). Burt partnered with Buffalo-based printer Boncraft to create this glossy slipcase, retailing at $53.95 at Barnes & Noble. With a bright red interior and bold graphics to match the books, the set is as memorable as Vampire Edward and his love Bella. |
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October, 2009
Burt's Box of the Moment: Vintage Remake for the Basketball Hall of Fame Sometimes, creative teamwork is all that's needed to get to the Hall of Fame. This newsletter, Burt's Box of the Moment is an easel-style box covered and lined in luxurious black-nubba paper and leaf-stamped with gold foil. Based on a vintage Burt design, the box was created specially for the Basketball Hall of Fame's annual induction ceremony September 12th, 2009, featuring inductees Michael Jordan, David Robinson, Jerry Sloan, John Stockton, Harriet Stringer, and others. The Ceremony also marked the Hall's 50th Anniversary. To display two commemorative lapel pins in a special anniversary gift set, Burt's creative team proposed a modification to a vintage box design. The set was presented tableside during a lavish dinner for several thousand financial supporters and honored attendees at The Mohegan Sun Casino in Connecticut. Earlier the same day, another unique box was distributed at an exclusive celebrity golf event at the Sun's private resort. To provide a memorable gift, Burt established a partnership with a Connecticut company, Planit Golf, to fill its boxes with three, custom-blended & handmade Dominican cigars. This personalized keepsake featured a removable flocked insert and was fulfilled by Burt. The same weekend, a third version of the rich-looking gift-set was sold as a collector's item on QVC. Former Hall of Famers, high-profile coaches, nationally-known corporate sponsors, and invited guests cheered the box set, and the Hall of Fame and Induction co-sponsor Mohegan Sun Casino were thrilled with Burt's ingenuity and resourcefulness. The Hall of Fame box will certainly take its place in our company's own "Conference Room of Fame." |
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Excerpted from Beauty Packaging Magazine, July 2009
Taking a Secondary Look: Cartons & Boxes Joanna Cosgrove, Online Editor Secondary packaging in the form of cartons and boxes often provides consumers with their first impression of a product or brand. In the beauty, personal care and fragrance segment, the spotlight on boxes is even brighter as companies look to make the most of the medium to generate the biggest buzz on‐shelf and at department store counters. “The boxes used for today’s high‐end personal care, cosmetic and fragrance products are increasingly unique and brand‐driven,” says Andy Barra of Oneonta NY‐based Burt Rigid Box, a company that’s been making paperboard boxes, slipcases and cans since 1886.“Companies strive to create highly recognizable brand identities, and rely heavily on select materials and chic graphics in order to ‘wow’ the consumer at each new release. All too often, this approach overlooks the possibilities afforded by truly unique structural packaging. In turn, the trend away from interesting secondary packaging eliminates a value‐added component that can substantially aid point‐of‐sale decisions.” High‐end box manufacturers can offer consumer‐friendly packaging options that are both cost‐effective and beautiful. “We believe that…the pendulum will swing back toward innovative box structure, as it often has in the past,” says Barra. “On the other hand, the availability of a wide diversity of innovative materials such as eco‐friendly adhesives and papers points toward a renaissance in box design.” The current economy plus the growing penchant for all things green has had a tangible effect on the paperboard packaging segment. “Companies’ desires to go ‘green’ are currently and inevitably coming into conflict with the use of supposedly cost‐effective materials like plastic and metal,” explains Barra. “The proliferation of green materials presents a challenge for buyers: the language surrounding environmental advertising is often confusing and inconsistent, and products must be examined carefully to ensure their true total cost and environmental impact. In addition to upfront costs and certification fees that may be passed on to the customer, many green options require separate recycling, many years in landfills to biodegrade, or other unexpected costs. Paperboard, says Barra, offers the best green alternative and provides maximum flexibility for graphics with a high “wow” factor. “Recycled board covered with a printed wrap combines exciting design possibilities with sustainable and biodegradable/compostable materials to create unique boxes that can be reused for many purposes,” he says. To address the “cost vs. environment” trade‐off, Burt is currently developing a product to replace vacuum form trays with an insert that will meet both the design and green goals of its customers. Notably, all materials of the package will be easily accepted into the normal recycling stream. In the immediate future, Burt Box’s Barra expects ongoing economic pressures to be the most predominant issue shaping the box and carton packaging industry segment. “The dominance of price pressure will continue, driven by low‐cost manufacturing in China as well as the influence of big box retailers on domestic demand,” he says. “These issues are compounded by overseas competition from packaging other than cartons and boxes.” He also expects there to be mounting consumer and media pressure on consumer goods companies to forego cartons altogether. To counterbalance those dubious trends, Barra says, “Opportunities will emerge for high‐end box manufacturers who are flexible, offer new capabilities to the industry, can easily react to short lead times for any quantity, and are able to provide design input derived from past trends and problem‐solving experience.” On another positive note, the trend toward including more graphics and less text on packaging will favor the rigid box industry. “Creative structural design will regain importance in this streamlined aesthetic environment,” he says. “At Burt, we have several initiatives in‐place, which include adapting our own unique setup box machinery to produce unconventional shapes that will be introduced across several market segments.” And last but not least, Barra says that it’s important to incorporate the American consumers’ need to look and feel beautiful into the design and execution of cartons and boxes. “As consumers become more educated about sustainable materials, they will increasingly equate beauty products packaged in striking, reusable boxes with feeling great, inside and out,” he concludes. |
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Paperboard Packaging Council Welcomes Burt Rigid Box, Inc. Burt Rigid Box, Inc. of Oneonta, N.Y., has joined the Paperboard Packaging Council (PPC) as a principal member. “Burt is embarking on a new chapter of innovation and market outreach that is best supported by strong industry connections and communication,” said Laura Hurd, Burt marketing executive/owner. We look forward to building and maintaining close relationships with our counterparts in the folding carton business, who we hope may serve as strategic partners in today’s difficult climate. If ever there was a time to work together through organizations like PPC, the time is now.” Burt Rigid Box, Inc. (www.burtbox.com) has been a brand packaging icon since 1886. Offering eye-catching display value and long-term brand visibility, their boxes combine innovative design with uncompromising quality. Today, their slipcases, round, oval, and square boxes meet brand challenges across many industries, from cosmetics and confections to publishing. Now in its 80th year, the Paperboard Packaging Council (PPC) is the leading industry association serving suppliers and converters of all forms of paperboard packaging. PPC works to grow, promote, and protect the paperboard packaging industry while providing its members with resources and tools to compete effectively and successfully in the marketplace. For more information, call 413.686.9191 or visit www.ppcnet.org. |
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Burt Box of the Moment Every year, the cosmetics industry's major trade association, CIBS, (Cosmetics Industry Buyers and Sellers) hosts Ladies Day, a large seated lunch. All participants take home a gift package of free goodies from the industry, including lipsticks, face powders, and other beauty items. This year, Burt donated 1,550 round boxes to contain the give-aways, drawing rave reviews from recipients. A striking black box branded with the CIBS logo and event information, the 12" round reflects the French theme of the 2009 lunch with its pink foil piping and tone-on-tone stripe. A decorative woven cord evokes a classic hat box, and the heavy board and lined head create a package that is strong, durable and elegant. Have an industry event coming up? Consider a round box for the ultimate in keepsake chic! |
